TRUSTe was founded in 1997 to provide companies with a way to demonstrate their commitment to privacy and build online trust. For nearly 20 years, consumers looked for its iconic certified privacy seal on web sites and companies were proud to display it.
As privacy regulations and the online ecosystem evolved, TRUSTe expanded their offerings to include a technology platform and consulting services. While the new technology based offerings are the largest portion of their business, most people continued to think of TRUSTe as a privacy certification company.
We helped refresh the brand to better align the company with the evolving market and expanded services.
Our brand services included new identity and website design, and a comprehensive brand system andbrand style guide.