Ascential Technologies provides solutions for designing, developing, and automating complex diagnostics, inspection, and test processes across medical & life science, transportation, and specialty industrial end markets.

Brand Navigation designed a comprehensive brand identity system that unified all the sub-brands with the Ascential Technologies parent brand. We also created a comprehensive brand system that included logo design, website design, visual communication design templates, and a brand style guide.

Buzztag provides exceptional service and solutions for branded merchandise. Brand Navigation was charged with repositioning them as a provider of higher quality and creative solutions for midsize to more prominent brands. Brand Navigation created a comprehensive brand solution that included a brand platform, brand identity design, brand system design, brand style guide, and brand messaging. We also made sure that their new logo could hold up under embroidery!

Located in Oklahoma City, the First Americans Museum shares the collective histories of 39 distinctive First American Nations from the Trail of Tears. Brand Navigation helped the First Americans Museum in creating a comprehensive brand identity and visual system that included logo design, website design and development, print collateral, brand style guide, and more.

AGA, formerly the Association of Government Accountants, advances accountability, transparency, and integrity in government financial management through professional development, certification, research, and collaboration among financial professionals.

Cloud provides elevated scrubs for professional women in healthcare that look and feel great in multiple aspects of work and life.

Founded in 1930, the Parr Company is the largest supplier of home-building materials and solutions in the Northwest and one of the top 10 suppliers in North America. Unlike small suppliers with a limited range of products, or big-box chains with limited service and knowledge, Parr’s network of 44 locations is the total source of supplies and solutions for professional home builders of large and mid-sized communities, single custom homes, and for the serious DIYers of home improvement projects.

As a result of growing from acquisitions and development of numerous product and service offerings, the PARR portfolio of companies appeared disconnected and unrelated. Originally and primarily known as a supplier of Lumber, they needed to consolidate their many brands to tell the bigger brand story and position as the total source for home building supplies.

Brand Navigation’s solution included a new visual identity and comprehensive brand visual system under the single PARR brand. It also included brand strategy, brand narrative and messaging, brand style guide, print and advertising, and signage and vehicle design.

Qnergy helps companies convert methane waste into useful and reliable remote power. We provided a comprehensive branding program that included brand identity design, a visual design system, website design and production, a brand style guide, and a brand and messaging platform. Do you see the "e" for energy inside the "Q" symbol?

Acaydia is a high-quality spa and school of aesthetics in Provo, Utah. Wanting to be positioned and perceived as the “Ivy League of aesthetics schools and spas”, we created a comprehensive brand design system to convey their tagline, “Experience Your Beautiful”.

Kahoa, formally named SolutionStream, works with industry-leading companies to help them leverage technology to get them where they want to go. Brand Navigation worked with them to design a new visual brand identity system to launch and move the name change forward. At the heart of the Kahoa logo is the Kahoa “K” symbol design, which is inspired by the stance of a Hawaiian haka dancer. Like a warrior with their arms raised, the logo suggests a stance of courage and strength, ready to take on a client’s most difficult technology challenges.

Brand Navigation also designed a comprehensive brand system that included color, typography, visual graphic style, and a brand style guide.

Indico Data helps companies free their unstructured data, enabling it to be robotically automated and deeply analyzed, delivering broad enterprise value.

Brand Navigation worked with Indico Data to revitalize their brand to more effectively position them as the leading unstructured data platform. We delivered a comprehensive brand system including identity design, brand visual system, website design, and brand style guide.

Over Two Decades of Brand Identity Design

Brand Navigation has specialized in brand identity (logo) design for over two decades. From ground up to global, we design brands that become the symbol for organizations to convey what they stand for and differentiate them in the marketplace. 

We believe the hub of every brand's ecosystem is a well-crafted website designed with clarity and simplicity.

Your website is the hub for telling your brand story to the world. If it can be conveyed simply and concisely online, it will work anywhere. We connect brand experience with user experience, and content with clarity. 

Brand Navigation has over 15 years experience of taking brands online to win in the digital marketplace. Our website services include design, content strategy and organization, and website development.

Brand Challenge
Mount Angel Abbey is located on a hilltop that looks over Oregon’s panoramic Willamette Valley. Part of a 1,500-year-old tradition is the Benedictine Monks who live, teach and work among the historic monastery, seminary, and guesthouse. The objective of the brand initiative was to bring clarity on the the Monastic life, and to convey Mount Angel Abbey as an archetype to both those of faith and without of what it looks like to seek things that are above the noise of today’s frantic world and how we can live together in community and peace.

Solution
The brand solution centers around a new identity and narrative that represents a spirit of “Seeking Things Above.” The illustrative logo design is a fresh expression of an ancient faith that is approachable, uplifting and inspiring. The brand narrative helps tell the often unknown and misunderstood story of Benedictine monks who welcome all to come and join them in a quiet and continuous way of life, in rhythm with over 1,500 years of deep faith and Benedictine traditions.

The brand solution included brand strategy, logo design, brand system design, website design, brand narrative, brand launch video, and various additional brand communication applications.

Brand Challenge

The Annenberg Space for Photography is a cultural destination dedicated to exhibiting both digital and print photography in an intimate environment. The space features state-of-the-art, high-definition digital technology as well as traditional prints by some of the world's most renowned photographers and a selection of emerging photographic talents as well. The venue, an initiative of the Annenberg Foundation and its trustees, is the first solely photographic cultural destination in the Los Angeles area, and it creates a new paradigm in the world of photography.

The brand challenge was to create both a brand and national launch for the Space and it's inaugural exhibit titled L8S ANG3LES. 

Solution

Brand Navigation created a comprehensive brand system surrounding a symbol representing the eye of the photography and how one sees the world through the lens of humanity. The integrated program included identity design and tagline creation, website design, print, radio, online, and street banner advertising, collateral, POP, stationery, and signage design. Additional services included design and marketing of subsequent exhibits and exhibit product and book design. 

Goodslate Studios is a values-based film studio that produces high-quality, inspiring films without extreme or gratuitous profanity, nudity, and violence. Brand Navigation helped them clarify their brand position by creating a comprehensive brand system that included a new name, logo, brand visual system, and brand style guide.

Navis is the leading reservation and sales marketing platform for hotels, resorts, and vacation properties. The Navis technology platform empowers their customers to capture and convert more leads into direct bookings and stay connected through 1-to-1, personalized and automated communications, that result in more profit, better guest experiences and lifetime relationships with their customers.

Brand Challenge
While being the longstanding leader in their category, Navis was challenged with clearly articulating their brand position, brand value and technology offerings in a category not clearly defined. Their sales team needed a consistent brand image and messaging to convey and sell effectively in the marketplace. 

Solution
We helped Navis define and articulate their brand position as the leader in their industry by creating a simple, yet powerful identity system expressed through a clearly defined visual style and verbal messaging. 

Brand services included brand identity design, tagline creation, brand narrative and copywriting, website design and development, and a comprehensive visual identity system.

Brand Challenge
Descartes Systems Group is a global leader in providing on-demand, software-as-a-service solutions for logistics-intensive businesses. With fast paced growth through various acquisitions, Descartes needed to define their brand story and visual identity to simplify communications of their complex suite of offerings and clearly convey their position as a leading logistics software company.

Solution
Retaining the equity from the previous triangular shaped Descartes symbol, an evolutionary wordmark was created, integrating a modernized version of the old identity to suggest a new horizon of forward movement. A comprehensive brand system was also created using conceptual pairings of logistics photography and icons to further communicate their many software products and services. Brand services included brand positioning, identity design and tagline creation, brand messaging, website design, collateral and copywriting, tradeshow design, stationery, PowerPoint design and brand style guide.

Descartes stock price leaped 10% the week after the new brand and website design launched! That's essentially a $54.4 million increase in market cap! Coincidence? Maybe. Maybe not.

The stock price has since leveled off, indicating that the new branding has sustainably added 10% to the value of the company.

Fueled by the mission to provide clean energy savings for one's pocketbook and the planet, MyDomino provides free concierge services to help move consumers from fossil fuels to clean energy to power their lifestyles. From solar panels to smart thermostats, MyDomino's concierges are experts who've done the research, making it easy for their clients to know their options and provide peace of mind to know they're getting the best solutions for their home, lifestyle, wallet, and while their at it, the environment.

Brand Challenge
Because they created a service category unfamiliar to most consumers, MyDomino was struggling to communicate their offerings and brand story. Also, due to the controversy surrounding climate change, they needed a brand that would appeal to both sides of opinion.

Solution
We developed a stylized penguin as their new logo representing a "butler-concierge", with a subtle reference to climate change. We also created a descriptive tagline, "energy savings concierge" to provide clarity of their offerings, while emphasizing their service expertise positioning. Who doesn't love a penguin?

Brand services including identity design, tagline creation, messaging, website design, collateral design, brand style guide and a comprehensive brand system.

Brand Challenge
A start-up concept by a young couple turned to fully plant-based meals for health and environmental benefits and a love for a great burger, dreamed of taking their vision of healthy burgers, fries and shakes to those also wanting a healthy alternative to fast-food. Brand Navigation was commissioned to define and create a comprehensive brand strategy, identity, messaging and marketing to help differentiate and tell their brand story.

Solution
In addition to creating a brand identity and visual style extended across packaging, retail environment, web and advertising, Brand Navigation developed educational yet fun messaging as a key component of telling and marketing their brand story. Due to the general market associating plant-based with tasteless, and fast-food burgers with junk food, a special focus was given to help a broad audience understand that they could now enjoy both a good burger that is good for you and tastes awesome.

Results
Launched initially in Bend, Oregon, it was enthusiastically received and within 10 months, Next Level Burger has served over 23,000 burgers and is currently extending to 2 new locations in the Portland, Oregon area with plans to extend further. 

Brand Challenge
Mount Angel Abbey, located in Mt. Angel, Oregon wanted to create an authentic monastic brewery in the tradition of Trappists to help raise funds for the Abbey's operating expenses and ministry to the poor. Provided a budget to explore the idea, Brand Navigation was hired to help define the brand, it's story, identity and visual packaging. 

Solution
Based on the Benedictine Monk's values of work and prayer, "Ora et Labora", Brand Navigation positioned Benedictine Brewery as a classic craft beer brewed for a higher purpose in the spirit of a centuries-old monastic tradition. The design uses an authentic icon of St. Benedictine painted by one of the Abbey's monks, in addition to old-world and classic typography, colors and design embellishments.  

Results
Managing Director of the brewery stated that the initial investment to Brand Navigation for the brand development “...was the best money spent, period. It helped move everything forward”. 

The brand development and presentation by Brand Navigation to the Mt. Abbey Foundation board members resulted in a $500,000 investment grant from the board to launch the brewery.

Brand Challenge

Founded in 1989 by Walter Annenberg, former owner of TV Guide, Seventeen Magazine and the Philadelphia Inquirer, the Annenberg Foundation is one of the World’s leading philanthropic contributors in areas of education, arts and culture, animal welfare, the environment and social justice.

The brand challenge was to create an identity to celebrate the legacy 25 years and cast of vision toward the future.

Solution

The recommended solution included a new design of the letter "A" from the past Annenberg Foundation identity used in a commemorative seal. This also enabled the "A" to be used for transitioning from the their past wordmark to a new, contemporary design. 

In addition to identity design, services included a brand style guide, stationery, brand launch applications and exhibit timeline design.

Brand Challenge

BendBroadband is the leading internet, cable and telephone provider in the greater Central Oregon region. As a growing destination for Silicone Valley technology transplant companies such as Facebook and others, the area attracts many start-ups and new residents. With increased outside national competitive providers moving in to take away marketshare, BendBroadband needed to clearly define their brand position as the leading and preferred local provider.

Solution

Before moving to creative develop, focus groups were conducted with local customers and non-customers. The findings provided the most significant drivers of customer satisfaction of: 1) Responsive to customer needs, 2)Ability to troubleshoot and quickly solve problems, 3) Able to talk to the (appropriate & English speaking) tech/customer service person when needed, 4) No disruption in service, and 5) Responsiveness, reliability, trust.

This was considered as the foundation for brand development in addition to the local demographic of Central Oregon made-up of significant outdoor enthusiast’s who snow ski, kayak, hike and mountain bike—including a large percentage of dog lovers and owners. We recommended a strong connection with the local community through a streamlined black lab identity representing responsiveness, trust and loyalty. The tagline “We’re the local dog, we better be good”, was also recommended to clearly stake their leadership position and commitment to the local community.

Results

Within the first year of the new brand launch, BendBroadband experienced 300% in favorable brand awareness in the greater Central Oregon region.

90% of both current customers and non-customers listed BendBroadband first when asked about Internet, cable or satellite TV companies serving the  Central Oregon region.

Over 2 Decades of Branding Food & Beverage Packaging

Brand Navigation has over 2 decades of helping small start-ups launch new products to established companies update and grow their brands.

We believe your branded packaging is one of the key influencers in moving consumers to engage and purchase your products.

NW48 at Terrace Place is a proposed development 15 miles north of downtown Seattle and on the 48th parallel. A modern apartment community targeted to Millennials offering access to easy commute by light rail, outdoor trails, and a vibrant community with urban style brew pubs and amenities.

Our services included comprehensive branding and marketing, encompassing name creative, tagline and brand narrative, copywriting, logo design, website design and content creation, property signage and sales and promotional collateral.

Branding for these image driven categories requires elegance, sophistication and refinement. Color, typography and imagery are carefully considered in order to create programs that capture the individual personality of the particular designer or brand. Attention to detail and classic design cues insure that the identity reflects the quality and timeless nature of the brand. Of course, the real trick is creating a unique and memorable "signature" identity that stands apart from the competitive landscape while simultaneously communicating a pedigree and sense of prestige.

Brand Challenge
NEXTracker is a growing clean tech company led by industry veterans that are pioneers in the development of the solar industry.

While NEXTracker products, service and collective expertise is greater than the competition, they are a young company selling into a conservative (Utility and Power Company Customers) market that values longevity, proven performance and bankability. The brand challenge was to redefine the brand in a larger mission-based way and to help them communicate their story of unparalleled expertise, design innovation, financial performance, and rock solid support and reliability.

Brand Solution
A bold visual brand was created with the core identity comprised of a brandmark and symbol that literally conveys advanced solar tracking technology, reinforced and supported by a visual brand system of dramatic photography and a striking color palette of yellow and black. This was combined with an equally aggressive verbal brand narrative with the theme "Power On. Advancing the power plant of the future".

Brand deliverables included:
- Brand positioning idea
- Brand tagline
- Brand identity
- Brand visual system
- Brand narrative and messaging platform for key audiences
- Print and digital advertising
- Website redesign and development
- PowerPoint overview
- Collateral System 
- Exhibit design
- Corporate office interior design
- Signage 
- Brand photography
- Brand guidelines

Located in the heart of Beverly Hills, California, the Wallis Annenberg Center for the Performing Arts brings audiences world-class theater, dance and music, performed by many of the world’s most talented and sought-after artists. We created a comprehensive brand identity system and launch campaign prior to its opening.

Brand Challenge

Formerly named Faire Scones / Canterbury Cuisine, a maker of specialty and organic foods, lacked defined positioning and brand architecture to communicate a clear relationship of its parent brand to their various products. Their product packaging was dated and lacked the visual appeal to effectively compete in the specialty food category.  

Solution

We create an identity and complete branding system for the parent brand, naming it Conifer, in addition to a comprehensive brand and packaging redesign of their flagship brand Canterbury Naturals.

Following a complete brand revitalization and product packaging redesign, Canterbury Cuisine generated $17 million in sales in 2009 with expectation to grow an additional $20 million. The Company also added 18 new distributors and 6,000 stores nationwide.

“We’re truly a success story in a down time. We’re the hottest growing brand and Canterbury Naturals is tracking to double-sales this year.”

   – Mike Maher, CEO. As quoted in the Puget Sound Business Journal, September 2009

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Package design for the craft beer, wine and spirits sectors that communicate nuanced and complex story of heritage, craftsmanship, stature, provenance and pride. We create designs that tell engaging and layered stories of helping small start-ups launch new products to established companies update and grow their brands.

Annenberg PetSpace is a unique community space featuring an interactive place for pet adoptions, an education center, and a leadership institute. Annenberg PetSpace is focused on the mutually beneficial and dynamic bond between people and their pets, as well as the origins and science of that relationship.

We created a comprehensive brand identity experience that included brand name development, tagline, logo design, brand style guide, and environmental graphics that included interpretive and signage design.

Brand Challenge

Trattoria Sbandati, serving authentic Tuscan cuisine, opened its doors in 2010 amidst a slumped economy and in a region considered one of the worst in the nation at the time. As a small, family-run Florentine restaurant, the need for a distinctive brand identity was essential to convey their unique offering in a market with no room for error.

Solution

At the core of the new identity was an authentic, classic Florentine seal to convey the home and food’s region of the Restaurant’s chef and philosophy of cooking and dining experience. Branding services included identity design, brand narrative, website design, menu design, packaging and restaurant design. 

Results

Since its opening, Trattoria Sbandati has enjoyed a consistent full house and voted Best Restaurant in the region for several years, with specific high marks for their intimate interior design and environment.

Munich '72 & Beyond

Munich 72 and Beyond is both a memorial and film commemorating the fallen Israeli Olympic team members from the 1972 Munich Olympics. We were asked and honored to design an identity that reflected the profound tragedy of the event while communicating hope and reconciliation for those most effected by the loss.

Branding services included identity design, identity style guide, poster design, postcard design, logo animation, press release elements and invitation design.

Time To Choose

Time To Choose, a film by Academy Oscar winner Charles Ferguson, explores the comprehensive scope of climate change and examines the power of positive solutions already available.

Our design and branding services included poster, direct mailer postcard, 2D version of the logo, t-shirt, and animation video for social media use. We also helped developed the film subtitle, "Climate Change for Good".
 

Brand Challenge
Founded in 1944, World Relief has grown to serve a broad range of humanitarian needs around the world. While all initiatives were worthy, due to so many areas of service, the donor marketplace was unclear as to what World Relief stood for and how their donations made an impact.

Solution
Discovering World Relief's focus on serving the world's most vulnerable in a broad range of humanitarian causes, we recommended a comprehensive brand update centered around the brand idea and tagline "STAND / for the Vulnerable". This acted as both a call for donor engagement and to simplify and unify their various initiatives and brand communications. We subsequently created comprehensive brand communications including identity, brand narrative, product design and marketing campaigns.

MacDougall's is the maker of the ultimate batting machine. Highly crafted from 100% real wood, a fusion of True Hickory, Oregon Tanoak, and a patented laminating design and machining process to create a bat that's stronger, harder and more durable than any other wood bats. The results are increased batting performance because of it's larger sweet spot, and long durability that lasts 10X longer than other wood bats.

Using the founder's name as inspiration, we created an iconic batter swinging a traditional Irish sword to represent the MacDougall bat as the ultimate batter's weapon.

Brand Navigation also created a comprehensive brand system that included website design, product tags, swag and more.

Brand services included brand strategy, brand identity design, tagline, website design, brand narrative and copywriting, stationery and product tag design.

Over Two Decades of Environmental Branding and Graphics

We have extensive experience in environmental branding and graphics. Projects include branded commercial and retail environments, museums, exhibits, tradeshow graphics, and wayfinding signage.

AltaVoice is a patient-centered data network that optimizes the search for better treatment for diseases. They work with drug developers, advocacy organizations and academic researchers to unite them with patients to help improve their lives.

We created a comprehensive brand system that included brand identity design, website design, collateral design, video production, brand style guide, and a broad range of brand communications.

Brand Navigation has both broad and deep experience in the healthcare and wellness branding categories. We’ve worked with medical, mental health, dental, hospice care, cancer care and research, and aesthetic medicine companies to help them define their brand position, design their brand image, and tell their brand story across various brand touch points and experiences including brand naming, brand identity design, website design, clinic interior design, collateral and advertising.

Clients in the Healthcare and Wellness categories we’ve served include Willamette Dental Group, Gilda’s Club, Foresight Mental Health, and more.

Tanner is Utah’s premier accounting firm that serves many of the regions leading companies, as well as being one of the privately owned firms that competes regularly against the Global Top 4.

Brand Navigation’s services included a comprehensive brand system including identity and system design, website design and development, messaging, office interior branding, and more.

Inspired by the coral reefs in nature, Fortera has developed a new cementitious material that provides significant savings in operating cost and capital cement, while reducing C02 emissions by more than 60%.

Our work included a new and compelling visual identity system and clear messaging that speaks to the markets’ need for economical savings, ease of integration and sustainability. Brand services included identity design, website design and development, brand style guide, and various marketing communications.

Identify3D provides data integrity throughout the entire digital manufacturing process. Identify3D recognized the need to to raise the level of their brand position to convey trust and their depth of experience and leadership in digital manufacturing solutions.

Our brand services included a complete rebranded visual identity system that included logo design, website design and development, brand style guide, PowerPoint design, collateral design, etc. in addition, we also helped to convey their brand story through concise and clear messaging.

QuickSmiles is an online teeth whitening system that provides fast, affordable, and quality orthodontic results by professional licensed orthodontists using Invisalign.

At the heart of the brand solution is a butterfly to convey positive transformation, representing the idea that I great smile can change a person’s life. Our brand services included a comprehensive solution encompassing identity design, website design, signage and interior brand design, package design, and various marketing communications.

Willamette Dental Group is a fully integrated dental care organization that provides both insurance and evidenced-based oral care, with approximately 50 clinics throughout Oregon, Washington, and Idaho.

At the heart of the brand solution is a monogram with a stylized Willamette flowing river, representing a high level of client service and health.

Our brand services included a comprehensive solution encompassing identity design, website design, signage and interior brand design, package design, and various marketing communications.

Brand Architecture refers to the degree of the verbal and visual relationship between the parent and subsidiary brands, services and products.

By nature, many entrepreneurs and innovative cultures lean towards creating multiple brands. But it is most likely in their best business interest to build a strong, single brand. For the most part, a single parent brand is best for most companies, organizations and products. It is the most effective way to build brand recognition and value.

Brand Navigation has experience developing brand names for B2B, consumer, and non-profit organizations.

Patriot Home Mortgage is privately owned with headquarters in St. George, Utah. They operate in 23 states and have funded ­more than $220 million in volume with approximately 40 mortgage company employees.

The purpose of the rebrand was to better position them as they move towards a digital mortgage experience and go after the millennial market

Brand Navigation’s services Included new brand identity, brand system design and messaging.

Hazelcast provides in-memory computing that sits between the database and applications, slashes latency, and makes extremely fast millisecond retrieval. Hazelcast helps enterprises capture every revenue moment by making every millisecond count while building deeper customer relationships and greater customer loyalty.

At the heart of the rebranding initiative is the data star symbol. As stars of the galaxy emanate continuously and at the speed of light, the symbol represents Hazelcast’s instantaneous and continuous in-memory database that makes possible extremely fast, millisecond retrieval.

As a part of the Provo–Orem Metropolitan Area, the city of Mapleton, Utah sits in a pastoral setting of beautiful and well-crafted homes and barns. Working with the city leaders, we helped them create a visual brand expression that represents both the literal expression of the many barns throughout the landscape of Mapleton and the spirit of “barn raising”, where members of the community come together to support and help one another. Our services included brand identity design, visual brand system design, and a brand style guide.

Brand Navigation has over a decade of design experience in the publishing industry working with publishers such as Harper Collins, Hatchette, Zondervan, Thomas Nelson and many more. Our expertise in brand development enables us to provide the unique perspective of approaching book packaging design as an opportunity to establish and build a long-term brand, such as the work we have done over the years for the John Maxwell brand, establishing him as a multiple New York Times author and authority on leadership.