Brand Challenge
Trattoria Sbandati, serving authentic Tuscan cuisine, opened its doors in 2010 amidst a slumped economy and in a region considered one of the worst in the nation at the time. As a small, family-run Florentine restaurant, the need for a distinctive brand identity was essential to convey their unique offering in a market with no room for error.
Solution
At the core of the new identity was an authentic, classic Florentine seal to convey the home and food’s region of the Restaurant’s chef and philosophy of cooking and dining experience. Branding services included identity design, brand narrative, website design, menu design, packaging and restaurant design.
Results
Since its opening, Trattoria Sbandati has enjoyed a consistent full house and voted Best Restaurant in the region for several years, with specific high marks for their intimate interior design and environment.