Brand Challenge
SE2, the leading third-party administrator for the life and annuity insurance industry. The company’s new leadership and expanding set of services was an opportunity to create a new brand story and expression that matched their insurance expertise, services and technology platform.
Solution
We worked with SE2 to shape their brand promise to “future-proof” their customers. The help their customers accelerate speed to market, streamline operations and reduce risks and costs through purpose-built insurance services and technology expertise.
A bold visual brand was created with the core identity comprised of a brandmark and symbol that communicates a bold, future-oriented story, reinforced and supported by a visual brand system with a strong color palette of bright green and black. This was combined with verbal brand narrative with the theme "Purposebuilt and Futureproof”.
Brand services included brand identity design, tagline creation, brand narrative and copywriting, website design and development, and a comprehensive visual identity system and style guide. Subsequent work also included product collateral and sales materials.