MacDougall's is the maker of the ultimate batting machine. Highly crafted from 100% real wood, a fusion of True Hickory, Oregon Tanoak, and a patented laminating design and machining process to create a bat that's stronger, harder and more durable than any other wood bats. The results are increased batting performance because of it's larger sweet spot, and long durability that lasts 10X longer than other wood bats.
Using the founder's name as inspiration, we created an iconic batter swinging a traditional Irish sword to represent the MacDougall bat as the ultimate batter's weapon.
Brand Navigation also created a comprehensive brand system that included website design, product tags, swag and more.
Brand services included brand strategy, brand identity design, tagline, website design, brand narrative and copywriting, stationery and product tag design.