As a part of the Provo–Orem Metropolitan Area, the city of Mapleton, Utah sits in a pastoral setting of beautiful and well-crafted homes and barns. Working with the city leaders, we helped them create a visual brand expression that represents both the literal expression of the many barns throughout the landscape of Mapleton and the spirit of “barn raising”, where members of the community come together to support and help one another. Our services included brand identity design, visual brand system design, and a brand style guide.