• home
  • work
  • services
  • before & after
  • contact
Brand Navigation
  • home
  • work
  • services
  • before & after
  • contact

Hospice Center

Hospice Center, formerly called Hospice Bend-LaPine, is Central Oregon's only independent, not-for-profit hospice care organization.

Brand Challenge
Due to the growing financial opportunities in hospice care services, large, national for-profit organizations were coming into the area with the hopes to gain market share. We were asked to help position their brand to compete with institutions having significantly greater marketing budgets.

Solution
We first recommended changing their name from Hospice Bend-LaPine, to Hospice Center to convey and position them as the established leading center for hospice care services in the region. We also developed a stylized eternal flame as their primary identity visual, symbolizing leadership, hope and remembrance. Brand services also included a brand awareness advertising campaign, website design, and collateral materials. 

HospiceCenter_WebPrimaryImage.jpg
Hospice Center_Before_Website.jpg
Hospice Center Logo for Website.jpg
HospiceCenter_LogoSystem.jpg
Hospice Center Banner Comp.jpg
Hospice Center Sign Comp.jpg
HospiceCenter_Ad1.jpg
HospiceCenter_Ad2.jpg
HospiceCenter_Ad3.jpg
HospiceCenterBrochure_1.jpg
HospiceCenterBrochure_2.jpg
HospiceCenterBrochure_3.jpg
HospiceCenterBrochure_4.jpg
HospiceCenterBrochure_5.jpg
HospiceCenterBrochure_6.jpg
HospiceCenterBrochure_7.jpg
HospiceCenter_Posters_Web.jpg
Hospice Center Website Comp.jpg
Wine by the River Bus Stop Poster Comp.jpg