Cloudleaf is a rapidly growing supply chain software management platform led by technology industry veterans that are pioneers in developing category defining companies.
Cloudleaf’s modern, open platform provides unrivaled, continuous visibility and intelligence into supply chains. It makes it possible to know where critical materials are at every step and stage, all the time. The right data, at the right time, to make the right decisions.
The brand challenge was to identify a defining way to help them communicate their brand story and value clearly and consistently.
We develop a verbal brand narrative with the customer-oriented theme of illuminating dark spots in supply chains and giving customers the ability to “See Beyond.” We also created a new visual Cloudleaf identity comprised of an A symbol emanating light supported a comprehensive visual brand system that included:
- Identity design
- Website design
- Brand visual system
- PowerPoint template
- Collateral templage
- Exhibit design
- Brand guidelines