Branding for these image driven categories requires elegance, sophistication and refinement. Color, typography and imagery are carefully considered in order to create programs that capture the individual personality of the particular designer or brand. Attention to detail and classic design cues insure that the identity reflects the quality and timeless nature of the brand. Of course, the real trick is creating a unique and memorable "signature" identity that stands apart from the competitive landscape while simultaneously communicating a pedigree and sense of prestige.