Brand Challenge
Formerly named Faire Scones / Canterbury Cuisine, a maker of specialty and organic foods, lacked defined positioning and brand architecture to communicate a clear relationship of its parent brand to their various products. Their product packaging was dated and lacked the visual appeal to effectively compete in the specialty food category.
Solution
We create an identity and complete branding system for the parent brand, naming it Conifer, in addition to a comprehensive brand and packaging redesign of their flagship brand Canterbury Naturals.
Following a complete brand revitalization and product packaging redesign, Canterbury Cuisine generated $17 million in sales in 2009 with expectation to grow an additional $20 million. The Company also added 18 new distributors and 6,000 stores nationwide.
“We’re truly a success story in a down time. We’re the hottest growing brand and Canterbury Naturals is tracking to double-sales this year.”
– Mike Maher, CEO. As quoted in the Puget Sound Business Journal, September 2009
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