Afforda provides affordable, flexible, short-term financing for affordable housing in Utah. At the heart of our solution is the Afforda logo: an infinity symbol, embodying the essence of flexibility, relationships, and limitless potential in facilitating affordable housing financing. Formed by two A letterforms, it mirrors the Afforda logotype and encapsulates the concept of revolving financing.
Along with the identity design, we created a comprehensive brand style guide and collateral system.