The Annenberg Space for Photography is a cultural destination dedicated to exhibiting both digital and print photography in an intimate environment. The space features state-of-the-art, high-definition digital technology as well as traditional prints by some of the world's most renowned photographers and a selection of emerging photographic talents as well. The venue, an initiative of the Annenberg Foundation and its trustees, is the first solely photographic cultural destination in the Los Angeles area, and it creates a new paradigm in the world of photography.
The brand challenge was to create both a brand and national launch for the Space and it's inaugural exhibit titled L8S ANG3LES.
Brand Navigation created a comprehensive brand system surrounding a symbol representing the eye of the photography and how one sees the world through the lens of humanity. The integrated program included identity design and tagline creation, website design, print, radio, online, and street banner advertising, collateral, POP, stationery, and signage design. Additional services included design and marketing of subsequent exhibits and exhibit product and book design.