Brand identity design
Naming, taglines and brand narratives
Website design and development
Brand systems and style guides
Package and book design
Branded environments, signage and exhibit design
Principal & Creative Director
Bill’s background includes serving at Landor Associates as creative director for over a decade where he led and helped create branding programs for Bacardi, Danone, FedEx, Four Seasons Hotels, Microsoft, P&G, Smuckers, Sunkist, Sutter Home Winery, United Airlines, University of California, and more.
Founding Brand Navigation in 2000, Bill has continued to help organizations such as the Annenberg Foundation, Ghirardelli, Microsoft, Park Hyatt, Straus Creamery, Seattle Space Needle, World Vision and countless small to mid-sized organizations.
Bill is also coauthor of Branding for Dummies.