Veteran's PATH is a nonprofit organization headquartered in San Francisco. Through practical tools of meditation and mindfulness, physical and outdoor experiences, and a community of camaraderie, veterans rediscover peace, acceptance, transformation and honor in a new journey forward of strength and service.
Through a name change from Honoring the Path of the Warrior to Veteran's PATH, we were tasked to create a new brand identity, tagline, brand narrative, website design and integrated brand system .
The logo represents a path of discovery that reflects the outdoor retreats and experiences integral to many of the Veteran's PATH programs.
We also created the tagline "Journey Forward" to convey an empowerment of a positive life ahead.
Brand services included logo design, tagline creation, website design and development, brand narrative and copywriting, collateral design and and stationery design.
To view the life website, go to www.veteranspath.org.