ServiceChannel is a fast growing B2B technology innovator who is revolutionizing how facilities managers and commercial contractors do business together.
Our work helped them to redefine their brand narrative around how "Transparency Drives Performance" - specifically how the ServiceChannel solutions provide transparency for customers and contractors, allowing them both to increase their business performance.
We created a bold visual brand with the core identity comprised of a brand mark and symbol that represents the idea of 'Transparency Drives Performance'. The two intersecting planes symbolize an unbreakable connection between multi-location facilities and service providers. The third shape at the center represents a window, or lens of increased visibility, focus, and effective communication.
Services included a comprehensive brand identity system including logo design, brand narrative and copywriting, website design, collateral, stationery, tradeshow, PowerPoint and brand style guide design.