Navis is the leading reservation and sales marketing platform for hotels, resorts, and vacation properties. The Navis technology platform empowers their customers to capture and convert more leads into direct bookings and stay connected through 1-to-1, personalized and automated communications, that result in more profit, better guest experiences and lifetime relationships with their customers.
While being the longstanding leader in their category, Navis was challenged with clearly articulating their brand position, brand value and technology offerings in a category not clearly defined. Their sales team needed a consistent brand image and messaging to convey and sell effectively in the marketplace.
We helped Navis define and articulate their brand position as the leader in their industry by creating a simple, yet powerful identity system expressed through a clearly defined visual style and verbal messaging.
Brand services included brand identity design, tagline creation, brand narrative and copywriting, website design and development, and a comprehensive visual identity system.