EcoTimber is a leading supplier of high quality, environmentally sourced wood flooring products.
EcoTimber's past brand expression did not connect with their primary audience of women from upper, middle-class families. They're previous brand message focused heavily on environmental sustainability and lacked the lifestyle benefit of home beautification.
Brand Navigation's solution brought balance to the brand story of conveying the benefits of both protecting the environment and creating a beautiful home. Use of emotive lifestyle photography, a subtle color palette, images of nature, and a narrative following the tagline “Beauty for Generations” were used to appeal to the market and project the brand image of a sustainable lifestyle brand.
Brand services included brand identity design, tagline creation, brand narrative and copywriting, website design and development, collateral design and retail branding.