Challenge
Powerlight, located in Berkeley, California, designs and manufactures high efficiency solar electric technology for a large list of companies worldwide. Brand Navigation's challenge was to redesign their brand identity to communicate professionalism and innovation. The previous design did not provide the credibility needed to market a top-tiered caliber of clients which was now their target market.

Solution
Brand Navigation's solution included a redesign of their logo, website, and stationery. The logo utilizes a rising sun on the crest of a horizon to signal innovation and solar power. The new website design further communicates breakthrough energy and technology through a "window of innovation" and suggests a credible and effective approach to solar energy through the statement, "Innovative Energy Solutions for Business-and the World". Powerlight Solar Electric Systems has since been purchased by Sunpower.