Founded in 1944, World Relief has grown to serve a broad range of humanitarian needs around the world. While all initiatives were worthy, due to so many areas of service, the donor marketplace was unclear as to what World Relief stood for and how their donations made an impact.
Discovering World Relief's focus on serving the world's most vulnerable in a broad range of humanitarian causes, we recommended a comprehensive brand update centered around the brand idea and tagline "STAND / for the Vulnerable". This acted as both a call for donor engagement and to simplify and unify their various initiatives and brand communications. We subsequently created comprehensive brand communications including identity, brand narrative, product design and marketing campaigns.