Fueled by the mission to provide clean energy savings for one's pocketbook and the planet, MyDomino provides free concierge services to help move consumers from fossil fuels to clean energy to power their lifestyles. From solar panels to smart thermostats, MyDomino's concierges are experts who've done the research, making it easy for their clients to know their options and provide peace of mind to know they're getting the best solutions for their home, lifestyle, wallet, and while their at it, the environment.
Because they created a service category unfamiliar to most consumers, MyDomino was struggling to communicate their offerings and brand story. Also, due to the controversy surrounding climate change, they needed a brand that would appeal to both sides of opinion.
We developed a stylized penguin as their new logo representing a "butler-concierge", with a subtle reference to climate change. We also created a descriptive tagline, "energy savings concierge" to provide clarity of their offerings, while emphasizing their service expertise positioning. Who doesn't love a penguin?
Brand services including identity design, tagline creation, messaging, website design, collateral design, brand style guide and a comprehensive brand system.