Founded in 1989 by Walter Annenberg, former owner of TV Guide, Seventeen Magazine and the Philadelphia Inquirer, the Annenberg Foundation is one of the World’s leading philanthropic contributors in areas of education, arts and culture, animal welfare, the environment and social justice.
The brand challenge was to create an identity to celebrate the legacy 25 years and cast of vision toward the future.
The recommended solution included a new design of the letter "A" from the past Annenberg Foundation identity used in a commemorative seal. This also enabled the "A" to be used for transitioning from the their past wordmark to a new, contemporary design.
In addition to identity design, services included a brand style guide, stationery, brand launch applications and exhibit timeline design.